Social Media Executive for the largest outdoor recreation retailer in the UK & Ireland
It wasn’t just Cotswold Outdoor.
I was responsible for Snow+Rock’s social media presence over the same period.
Using a similar strategy, I created a community of winter sports fans that were loyal to us through the summer months too.
This involved constantly navigating between brand voices, and coming up with innovative ideas for our younger, more challenge-orientated Snow+Rock audience.
We focussed on our experts, customers, brands and services while educating on everything snowsports.
Follower growth Snow+Rock
Here’s how I grew an audience of loyal snowsports and outdoor enthusiasts.