It all began with a Facebook page in 2012…
I started building online communities when I was 15 years-old.
My first project was an unofficial Southampton Football Club fanpage on Facebook.
What started as a hobby, supporting my favourite sports team, is now a community of more than 20,000 (organically obtained) followers from all over the world.
I learned how to earn an audience, how to involve them, and how to keep them engaged.
After graduating from University of Portsmouth, I joined the UK’s largest outdoor retailer as Social Media Executive.
I was part of a small (but talented) marketing team representing the Cotswold Outdoor and Snow+Rock brands.
As a one-person social media team, I spent nearly three years helping the business achieve its goals across more than six channels.
I love my job, and I live and breathe the activities I talk about on social media.
My active lifestyle consists of football, running, hiking, and gym workouts.
My other passions are music and travelling.
I’m currently living and working as a ‘digital nomad’ in Colombia, based primarily in Medellin.
