Social Media Executive for the largest outdoor recreation retailer in the UK & Ireland
It’s no longer enough for brands to talk at people - it’s tedious and disengaging.
That’s why I transformed Cotswold Outdoor’s organic social media into a community-building tool as well as a marketing platform.
The brand mission was simple: Inspire everybody outdoors in a sustainable way.
So I gave value to our followers with stories about our experts, customers, brands and services.
There were instant results!
Follower Growth - Cotswold Outdoor
I was a one-person social media team managing two brands. That’s more than six channels in total.
Here’s how I engaged outdoor-loving customers for nearly three years.